Beyonce gives a true lesson in social media

Social media is now an integral part of the marketing mix. Many big music acts understand that it allows them to connect with their audience as never before and often they lead the way in which in which social media and its content it is used.

Beyoncé Knowles has used social media to reach out and to build a loyal and strong fan base and as this recent article shows she has grasped the power it can give to  marketing campaign.

Adopt Beyoncé’s approach and with good and relevant content social media is a cost effective way to reach your audience.